Fly Fish America is a different kind of magazine—in a lot of different ways. We're not a bunch of ivory-tower journalists here at Fly Fish America. We're just a bunch of guys like you who live to fish, and can speak and write fairly good English. When we test and review fly rods, reels, lines and accessories, we present the results in a straightforward, no-nonsense format that provides all the information you need to make a purchase decision—including the price.
We all live and work in New Hampshire's Mount Washington Valley, surrounded by the White Mountain National Forest. The Saco River flows past our office, with its East and Rocky Branches a stone's throw away, and the fabled Ellis, Sawyer and Androscoggin Rivers just up the road. The Big A (as in "Atlantic") is less than sixty miles to the east, and the entire New England Coast is within easy striking distance. Needless to say, we have no shortage of fly-fishing opportunities.
The print version of Fly Fish America can be picked up free at any of the more 1,600 fly-fishing retailers nationwide who distribute the magazine. Those retailers include all Cabela's, Gander Mountain, Dick's, Scheel's, Sportsman's Warehouse and other "big box" stores, as well as your local, independently owned fly shop.
Subscriptions are not available, and for good reason. We're not looking for the chance to provide free magazines to "couch potatoes" who don't support their local fly shops, and by extension, the fly-fishing industry. Our readers have to get off the couch and visit a fly-fishing retailer to obtain a copy of Fly Fish America, so it's a good bet that they're all active fly-rod, -reel, -line and accessory consumers. Those are the people we want as readers, and the folks who deserve a free copy of Fly Fish America.
Many readers are unable to obtain Fly Fish America before their fly shops run out of copies, and for them we also publish a digital version of Fly Fish America called i-FFA. You can download i-FFA—free, of course—right here on our website. While it looks pretty much like the printed version of Fly Fish America—the pages actually turn just like a printed magazine—our digital magazine goes way beyond anything that can be done with ink on paper. In addition to containing extra content not appearing in the print-version of Fly Fish America, all i-FFA editorial and advertising pages are hot linked for one-click access to the websites of those manufacturers and advertisers appearing on the respective pages. i-FFA is zoomable and scrollable, making it easy to read on your computer, and it can be printed out in color for a leisurely read in the outhouse.
In just a few short years, Fly Fish America has become one of the leading publications in the industry. We're not completely simple, so we'll take some of the credit for that, but it never would have happened without our readers, retail distributors and advertisers, all of whom have our heartfelt thanks for their loyal and continuing support.
If there's anything we're missing—or something different you'd like to see in Fly Fish America—shoot me an e-mail and we'll kick it around. Thanks, and best regards to all.
battlesb [at] roadrunner [dot] com